As connected devices become more sophisticated and smartphones are touted as the PC of the future, Meteor wanted to deliver an engaging experience for customers viewing their site through a phone. Optimising site performance and minimising load times was crucial. All pages had to load quickly on a 3G network. Our approach was considered, mindful that many younger customers do not carry the latest cutting edge smartphone and supporting a wide range of devices was central to success.
Presenting Meteor's range of information-rich price plans and tariffs on small screens proved a key design challenge. Having previously designed both the main meteor.ie site and online store, we adapted the information to work in a smaller, portable window, evolving the user experience for Meteor’s 1+ million customers.
Working closely with Meteor’s online team, we identified a number of key customer journeys that would benefit most from a mobile optimised experience. We decided on a multi-phase approach that would focus initially on these key journeys rather than the full site.
We explored a number of possible solutions including a separate mobile site and responsive design, before deciding on a hybrid approach. The key information pages would be responsive supported by a number of stand alone mobile-only pages. Responsive design uses the same content for all devices and adapts the layout to suit the users screen size.
Our design approach revolved around three steps; prototype, test and refine. Using sketches and low-fidelity prototypes allowed us to rapidly explore and develop ideas before moving into finished designs.
We created a visual design style that was clear, approachable and could be adapted to a wide range of pages throughout the site. We wanted to keep all content on the site available to customers on a smartphone even if that content was not mobile-optimisied. For non mobile optimised sections, we offered customers the choice to view the standard desktop page, email themselves a link for later or to find a Meteor retail store.
Both Huguenot and Meteor are closely monitoring the analytics and user behaviour as this first phase of a mobile / responsive solution is rolled out for the main meteor.ie site and online store.View the site