The digital team at Huguenot were delighted to hear this week that our long term client Laya Healthcare has recorded a very strong year of growth with over 25,000 new health insurance members acquired since May 2012. It’s exactly a year since Laya Healthcare rebranded from Quinn Healthcare as part of a robust management takeover and they now have more than 475,000 members in total.
Huguenot Digital has managed the search engine marketing needs of Laya Healthcare for 3 years, running best practice paid search campaigns that have maintained very competitive cost per acquisition targets.
We were delighted for Laya Healthcare to acknowledge the strong role that the online channel plays in their business growth and the important part played by strong search engine visibility in driving new customer acquisition by sending us this box of delicious cupcakes as a little thank you for our team!!
Operating in the toughest market for health insurance in decades, the company also revealed that it is on track to create 100 new jobs by 2015 and that they have achieved a 58% rise in year-on-year sales. Great to see our clients doing so well in these challenging times.