Drury Street, Dublin is home to some of the most browsable windows in the city centre, featuring antique diamonds, pastel hued macaroons and independent fashion boutique, Smock. With a niche clientele, Smock approached us to design an identity that felt bespoke. An elegant hummingbird became their motif, carefully embroidering flowing lettering on store fronts and packaging that feels as special as the garment inside. Since opening their shop on Drury Street, Smock have featured in Vogue magazine as part of an insiders guide to the best fashion finds in major cities.

The Smock identity has also featured in Logo Lounge, a book many designers are familiar with as a go-to reference for great new identities worldwide each year.